3 ways virtual tours revolutionised digital marketing

Posted by shohanimran on January 12, 2021 with 2 comments

 


The 3d virtual tour is a dynamic tool in today’s digital marketing industry. Businesses are constantly trying to uphold their marketing strategies and keep up with current trends. One method that is competitively on the rise is to create a virtual tour.

The purpose of a 3d virtual tour is to offer users an immersive experience of an existing location in the comfort of their own devices. That said, how has the 3d virtual tour impacted the digital marketing setting? According to analysts, the conversion rate of advertisements with a 3d virtual tour is increased by 40% in comparison to traditional advertisements.

Implementing a 3d virtual tour will set your business apart from competitors. Businesses that create a virtual tour will be more likely to receive longer engagement from potential customers. Visuals tend to attract customers more than other forms of content. Therefore, more and more digital marketing companies are implementing the 3d virtual tour to their services. Digital marketing is constantly evolving on a daily basis. How has the 3d virtual tour revolutionised digital marketing? In this article, we talk about three ways on how virtual tours are changing the digital marketing scene.

1. Visual experience

Visual marketing has increasingly been rising in the past few years. In comparison to high graphic displays, the 3d virtual tour takes visual transmission to another level. Visual information is key to attract more visitors and potentially convert them into customers. Businesses that create a virtual tour in the real estate industry for example, are simply taking their potential customers to a desired location through the use of 360 images. This 3d virtual tour can demonstrate the details of each house and customers can make decisions in the comfort of their own home. The visual information within the tour will answer most of the questions that guests have.

 

Before businesses started to implement and create a virtual tour, they had to rely on high quality photographs or graphics to sell their products or services. This tactic worked in some cases, however it did not deem as persuasive enough to turn visitors into clients. The visual experience that an individual attains from a 3d virtual tour is much more detailed and immersive. This will in turn increase digital traffic which will drive up sales.

2. Interactivity

The enhancement of interactivity will be a major determining factor for the 3d virtual tour technology for years to come. Interactivity within a 3d virtual tour comes from incorporating additional content. The term “Hot Spots” are where visitors can get up close and personal with specific features of the product or exhibit that is displayed. When businesses create a virtual tour, they can add embedded images to help your viewers get a closer look at the details. A 3d virtual tour also allows you to add supplemental text that can be informative for your clients. Interaction can also come from audio in the form of a voice-over or a soundtrack. Video clips within the 3d virtual tour is a form of interaction to communicate directly with your audience. Floor maps is another interactive feature  to help viewers navigate within the virtual tour.

Interactive virtual tours have changed the scene of the digital marketing world for multiple industries. Museums and galleries can create a virtual tour as an educational tool in which it displays educational content, links and interactive media. More conventional companies can use interactive virtual tours to strengthen brand connection and add valuable content.

All forms of industries can benefit from an interactive 360 virtual tour. It is great for business to create a virtual tour that has an immersive user-experience that is engaging, informative and enjoyable. The 3d virtual tour has changed the way a brand establishes an emotional connection with their audience. With the combination of visuals and interaction, more customers are inclined to acquire the product or service.

3. Immersion

Immersive experiences are the feeling of being in one location when in fact you are in another. Virtual reality has paved the way for digital marketing in the sense that businesses can use real life-like experiences to gain interest from their audiences. A real estate agency for example, will deliver virtual tours of their properties for customers to be fully immersed in their surroundings. Using these marketing tools, viewers can look at specific details and features of a property without having to be there. In some cases you may catch more details on a virtual tour than in real life itself.

The 360-degree surroundings that you get when it comes to virtual reality, revolutionizes the production, delivery and consumption of content. Virtual tours is one of the many that businesses can display their content in a 360-degree fashion to garner more attention. It is said that an image speaks a thousand words. Therefore, imagine the effects of a virtual reality tour. The amount of sights that users can capture all through the use of modern technology. This game-changer tool is a way for digital marketing to reach new heights. Digital marketing companies are consistently finding ways to keep up to date with all the latest cutting-edge technologies and tools. With the use of virtual reality software, digital marketing companies can help create an immersive virtual tour for any industry.

In summary

Virtual tours have revolutionized digital marketing in the sense that previously consumers had to visit the location itself to really get a grasp of what the business is offering them. However with 3d virtual tour technology, consumers can make buying decisions within the comfort of their own home. In a way virtual reality tours have built more trust between consumers and businesses. The digital marketing industry can benefit from all these qualities that virtual reality tours have to offer.

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